zTrip Worldwide

We are a national transportation and mobility company operating in multiple markets, committed to reliable service and the continued expansion of our driver network.

We are seeking a Growth Marketing Specialist – Driver Acquisition to help scale our recruiting and market expansion efforts through the execution of high-impact marketing campaigns.

This is a hands-on, execution-driven role. You will be responsible for creating, launching, and supporting the marketing assets and campaigns that directly fuel driver recruitment and market growth.

What You’ll Do as a Growth Marketing Specialist:

Campaign & Asset Development

• Build and deploy digital ads across platforms such as Meta, Google, Indeed, and more
• Create landing pages, email campaigns, and SMS outreach
• Develop recruiting materials including digital ads, flyers, and onboarding content
• Execute market-specific campaigns quickly and efficiently

Creative Execution

• Design clean, conversion-focused visuals that align with brand standards
• Write clear, compelling copy centered on driver opportunity, flexibility, and earnings
• Adapt creative and messaging for different markets and acquisition channels

Campaign Launch & Optimization

• Launch and support campaigns across multiple paid and owned channels
• Partner closely with leadership to execute growth and hiring initiatives
• Assist with rapid testing of new messaging, offers, and channels

Market & Field Support

• Create marketing materials to support local teams, events, and recruiting efforts
• Customize campaigns to meet individual market needs
• Maintain brand and message consistency across all locations

What Success Looks Like as a Growth Marketing Specialist:

• Fast turnaround times for campaigns and creative assets
• A steady pipeline of marketing materials supporting driver growth
• Improved performance across driver acquisition efforts
• Strong collaboration with operations and leadership teams

What We’re Looking for as a Growth Marketing Specialist:

• 3–6 years of experience in marketing execution, campaign management, or creative roles
• Proven experience creating digital ads, landing pages, and recruiting-focused campaigns
• Strong design capabilities using tools such as Canva, Adobe, or similar
• Ability to write concise, conversion-driven copy
• Highly organized with the ability to move quickly and prioritize execution
• Comfortable in a fast-paced, performance-oriented environment

Nice to Have

• Experience in gig economy, recruiting, or marketplace-style businesses
• Familiarity with Meta Ads, Google Ads, and/or Indeed campaigns
• Experience supporting multi-location or national marketing initiatives