zTrip Worldwide

What You’ll Do as a Brand Marketing Specialist

Campaign & Asset Development

• Build and launch digital ad campaigns across platforms such as Meta, Google, Indeed, and more
• Create landing pages, email campaigns, and SMS outreach strategies
• Develop recruiting materials including digital ads, flyers, and onboarding content
• Execute market-specific campaigns with speed and precision

Creative Execution

• Design clean, high-converting visuals that align with brand standards
• Write clear, compelling copy focused on driver opportunity, flexibility, and earning potential
• Adapt messaging and creative for different audiences, markets, and channels

Campaign Launch & Optimization

• Launch and support campaigns across paid and owned marketing channels
• Collaborate closely with leadership to support hiring and growth initiatives
• Assist in testing new messaging, creative approaches, and acquisition channels

Market & Field Support

• Create marketing materials to support local teams, events, and recruiting efforts
• Customize campaigns based on market-specific needs and performance
• Maintain brand consistency across all locations and touchpoints

What Success Looks Like for a Brand Marketing Specialist:

• Quick turnaround on campaigns and creative assets
• A consistent pipeline of marketing materials supporting driver growth
• Improved performance across driver acquisition campaigns
• Strong collaboration with operations and leadership teams

What We’re Looking For as a Brand Marketing Specialist:

• 3–6 years of experience in marketing execution, campaign management, or creative roles
• Proven experience creating digital ads, landing pages, and recruitment-focused campaigns
• Strong design skills using tools such as Canva, Adobe, or similar
• Ability to write concise, conversion-focused copy
• Highly organized with the ability to move quickly and prioritize execution
• Comfortable in a fast-paced, performance-driven environment

Nice to Have as a Brand Marketing Specialist:

• Experience in the gig economy, recruiting, or marketplace-based businesses
• Familiarity with Meta Ads, Google Ads, and/or Indeed campaigns
• Experience supporting multi-location or national marketing initiatives